For the 2019 farmers market season of May-November, I worked for the WilCo Events Board, which manages 3 farmers markets in middle Tennessee. Part of my role included managing its social media platforms. Over the season, I increased followers by 8%, improved interaction rates from 0.25% to 1.2%, and developed a voice for the market account and images.
NOLENSVILLE FARMERS MARKET
Saturdays from 8 a.m. - 12 p.m.
Market Year: 8
Facebook | Instagram
Content samples are available here.
Instagram:
- follower growth by 18.64% (+466)
- interaction rate of 1.04%
Facebook:
- page likes growth by 8.45% (+592)
- interaction rate of 0.40%
Full analytics are available here.
BRENTWOOD FARMERS MARKET
Thursdays from 4-7 p.m.
Market Year: 2
Facebook | Instagram
Content samples are available here.
Instagram:
- follower growth by 48.47% (+412)
- interaction rate of 3.64%
Facebook:
- page likes growth by 208.74% (+645)
- interaction rate of 1.50%
Full analytics are available here.
BERRY FARMS FARMERS MARKET
Tuesdays from 4-7 p.m.
Market Year: 6
Facebook | Instagram
Content samples are available here.
Instagram:
- follower growth by 15.79% (+221)
- interaction rate of 1.46%
Facebook:
- page likes growth by 20.35% (+478)
- interaction rate of 0.47%
Full analytics are available here.
This is a link to the general folder of market content.